Case study
Rawbare: one team from brand to sales for a D2C eyewear brand
Brand, Shopify store, performance marketing and search for Rawbare, a premium D2C eyewear brand from Mumbai, run by one Squarebase team.
The brief
Rawbare needed a brand, an online store and a steady flow of customers, without managing separate agencies for each.
What we did
- Brand positioning, identity and content for a premium eyewear label
- Shopify store design, build and ongoing maintenance
- Performance marketing on Meta and Google
- SEO, AEO and GEO so the brand shows up on Google and in AI answers
The result
Rawbare runs its brand, store, ads and search through one accountable Squarebase team, from strategy through to sales.
