Practical guides on performance marketing, Shopify, websites, SEO, AEO and GEO from the Squarebase team.
A week-by-week Shopify Black Friday checklist for 2026, covering tracking, speed, stock, discount stacking, checkout tests and what to watch during the sale.
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The median email open rate is 43.46% and click rate 2.09%, per MailerLite's 2026 report. Here are industry figures and what to…
3 Nov 2026
Platform numbers, your own analytics and incrementality tests each answer a different question. Here is how to combine them in 2026.
3 Nov 2026
Google Ads captures existing demand; Meta Ads creates it. Here is how a small business should pick its first platform, with 2025…
3 Nov 2026
Black Friday 2026 is on 27 November. Here is a week-by-week plan for Meta and Google Ads, from tracking checks to Cyber…
3 Nov 2026
How much does digital marketing cost for small business? What drives the cost, common pricing models and a sample monthly budget with…
13 Oct 2026
How to choose a digital marketing agency: 12 questions to ask, red flags, contract terms to insist on and honest pros and…
13 Oct 2026
Google Business Profile not showing up on Maps or Search? Check verification, suspension, edits, categories and ranking using Google's own fixes.
13 Oct 2026
Shopify vs WooCommerce for small business in 2026: Shopify prices in USD and INR, WooCommerce costs, SEO, payments in India and who…
13 Oct 2026
What is a good ecommerce conversion rate? Sourced 2026 benchmarks by device and industry, how to calculate it, where to find it…
13 Oct 2026Send us your website. Within 48 hours you get a short audit of your ads, store and search visibility with the three fixes we would make first.
