Practical guides on performance marketing, Shopify, websites, SEO, AEO and GEO from the Squarebase team.
How much does digital marketing cost for small business? What drives the cost, common pricing models and a sample monthly budget with clear assumptions.
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How to choose a digital marketing agency: 12 questions to ask, red flags, contract terms to insist on and honest pros and…
13 Oct 2026
Google Business Profile not showing up on Maps or Search? Check verification, suspension, edits, categories and ranking using Google's own fixes.
13 Oct 2026
Shopify vs WooCommerce for small business in 2026: Shopify prices in USD and INR, WooCommerce costs, SEO, payments in India and who…
13 Oct 2026
What is a good ecommerce conversion rate? Sourced 2026 benchmarks by device and industry, how to calculate it, where to find it…
13 Oct 2026
What is a good ROAS for Facebook ads? Learn to calculate break-even ROAS from your margin, see sourced Meta benchmarks by industry…
13 Oct 2026
What is llms.txt? The proposed AI file explained: format, who supports it, whether Google uses it, and how to add one on…
13 Oct 2026
How to get mentioned in ChatGPT answers, Google AI Overviews and Perplexity: how each picks sources, practical steps, and how to track…
13 Oct 2026
What is GEO vs SEO? Learn how generative engine optimisation differs from SEO and AEO, what the 2023 GEO paper found, and…
13 Oct 2026
How long does SEO take to work? Realistic timelines by site age and competition, what Google says, a month-by-month table and signs…
13 Oct 2026Send us your website. Within 48 hours you get a short audit of your ads, store and search visibility with the three fixes we would make first.
