Performance Marketing · 8 min read
Google Ads in 2026: Performance Max, AI Max and What Changed
A dated guide to verified Google Ads changes: new Performance Max controls and reporting, AI Max for Search, the DSA upgrade timeline…
1 Oct 2026Insights
Performance Marketing
Practical guides on performance marketing from the Squarebase team.
Performance Marketing · 7 min read
ROAS, CAC, Break-even ROAS and MER: Formulas and Examples
Formulas and worked examples for ROAS, CAC, break-even ROAS and MER, with a clear guide to which metric to optimise for at…
1 Oct 2026Performance Marketing · 9 min read
Meta Ads in 2026: Advantage+, AI Delivery and Creative Testing
Meta's AI now decides who sees your ads. Here is how Advantage+, Andromeda and GEM work in 2026, and a step-by-step creative…
1 Oct 2026Ready to grow? Let us audit your brand for free.
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