Performance Marketing · 6 min read
What Is a Good Ecommerce Conversion Rate? 2026 Benchmarks
What is a good ecommerce conversion rate? Sourced 2026 benchmarks by device and industry, how to calculate it, where to find it…
13 Oct 2026Insights
Performance Marketing
Practical guides on performance marketing from the Squarebase team.
Performance Marketing · 7 min read
What Is a Good ROAS for Facebook Ads? Break-Even and Benchmarks
What is a good ROAS for Facebook ads? Learn to calculate break-even ROAS from your margin, see sourced Meta benchmarks by industry…
13 Oct 2026Performance Marketing · 8 min read
Google Ads in 2026: Performance Max, AI Max and What Changed
A dated guide to verified Google Ads changes: new Performance Max controls and reporting, AI Max for Search, the DSA upgrade timeline…
1 Oct 2026Performance Marketing · 7 min read
ROAS, CAC, Break-even ROAS and MER: Formulas and Examples
Formulas and worked examples for ROAS, CAC, break-even ROAS and MER, with a clear guide to which metric to optimise for at…
1 Oct 2026Performance Marketing · 9 min read
Meta Ads in 2026: Advantage+, AI Delivery and Creative Testing
Meta's AI now decides who sees your ads. Here is how Advantage+, Andromeda and GEM work in 2026, and a step-by-step creative…
1 Oct 2026Ready to grow? Let us audit your brand for free.
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