SEO and AI Search · 8 min read
SEO vs AEO vs GEO: Differences and How to Plan in 2026
SEO, AEO and GEO explained in plain terms, with a comparison table covering goals, surfaces, inputs and metrics, plus a practical plan…
1 Oct 2026Insights
Insights on growth, search and AI.
Practical guides on performance marketing, Shopify, websites, SEO, AEO and GEO from the Squarebase team.
SEO and AI Search · 9 min read
Generative Engine Optimisation (GEO): A 2026 Playbook
A practical GEO playbook for 2026: which crawlers to allow, what research says gets content cited, how to structure pages, build off-site…
1 Oct 2026Marketing Technology · 12 min read
5 Ways AI is Transforming Performance Marketing in 2025
Introduction to AI in Performance Marketing Performance marketing has undergone significant transformations over the years, driven by the evolution of technology and…
17 Nov 2025
Blog · 3 min read
What makes GPT-4 Unique From ChatGPT And How It Differs from Previous Versions
OpenAI's GPT-4 stands as a groundbreaking advancement over its predecessors like GPT-3 and ChatGPT. This article delves into the distinct characteristics of…
11 Jul 2024
Blog · 3 min read
Mastering Google Ads: Advanced Tips to Maximize Your ROI
Whether you're a seasoned marketer or new to Google Ads, these insights will help you refine your approach and achieve better results.
6 Jul 2024
Blog · 3 min read
Top SEO Strategies to Boost Your E-Commerce Website
With the right SEO strategies, you can improve your website's visibility on search engines, attract more potential customers, and ultimately boost your…
25 Jun 2024
Blog · 3 min read
The Future of Digital Marketing: Predictions and Trends to Watch
As we navigate through 2024, the landscape of digital marketing continues to evolve at a rapid pace. Staying ahead of the curve…
3 Jun 2024
Blog · 5 min read
How to Hire a Link Building Agency: Everything You Need to Know!
This thorough guide offers professional recommendations and doable actions to assist you in selecting the best agency and obtaining noticeable results. Here…
20 Mar 2024
Blog · 8 min read
How to Increase your Domain Authority and Why it Matters
There are numerous moving parts to getting your website to rank high in search engine results pages, and one of the most…
18 Jun 2023
Blog · 3 min read
Digital Marketing Trends 2023: Navigating the Ever-Evolving Landscape
Digital marketing is an ever-changing landscape, and staying ahead of the curve is essential for businesses and marketers. As we enter 2023,…
28 Apr 2023Ready to grow? Let us audit your brand for free.
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