Shopify and Websites · 6 min read
Shopify Store Cost in India 2026: Plans, Fees and Setup
Shopify store cost in India in 2026: plan prices in rupees, Razorpay and Shopify transaction fees, theme, app, domain, development and maintenance…
10 Oct 2026Insights
Insights on growth, search and AI.
Practical guides on performance marketing, Shopify, websites, SEO, AEO and GEO from the Squarebase team.
SEO and AI Search · 7 min read
Google Business Profile Optimisation Checklist for India 2026
Google Business Profile optimisation checklist for Indian local businesses in 2026: verification, categories, photos, posts, reviews and suspension risks.
10 Oct 2026SEO and AI Search · 8 min read
Schema Markup for AI Search: Which Types Matter in 2026
Which structured data types still matter for Google and AI search in 2026, what changed with FAQ rich results, and a JSON-LD…
1 Oct 2026Shopify and Websites · 8 min read
Shopify Speed and Core Web Vitals Checklist for 2026
A practical 2026 checklist to speed up your Shopify store, with the current LCP, INP and CLS thresholds, where to find your…
1 Oct 2026Shopify and Websites · 8 min read
Shopify vs WooCommerce in 2026: Which Is Better for D2C?
A practical 2026 comparison of Shopify and WooCommerce for D2C brands, covering real costs, speed, apps, SEO and scalability, with current Shopify…
1 Oct 2026Performance Marketing · 8 min read
Google Ads in 2026: Performance Max, AI Max and What Changed
A dated guide to verified Google Ads changes: new Performance Max controls and reporting, AI Max for Search, the DSA upgrade timeline…
1 Oct 2026Performance Marketing · 7 min read
ROAS, CAC, Break-even ROAS and MER: Formulas and Examples
Formulas and worked examples for ROAS, CAC, break-even ROAS and MER, with a clear guide to which metric to optimise for at…
1 Oct 2026Performance Marketing · 9 min read
Meta Ads in 2026: Advantage+, AI Delivery and Creative Testing
Meta's AI now decides who sees your ads. Here is how Advantage+, Andromeda and GEM work in 2026, and a step-by-step creative…
1 Oct 2026SEO and AI Search · 8 min read
llms.txt Explained: What It Is and Do You Need One in 2026?
What llms.txt is, how it differs from robots.txt, what Google and 2026 server-log data say about who reads it, whether your site…
1 Oct 2026SEO and AI Search · 8 min read
Google AI Mode and AI Overviews: Traffic Impact in 2026
A dated timeline of Google's AI Overviews and AI Mode announcements, what Pew and Ahrefs data show about lost clicks, Google's counter…
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