Performance Marketing · 7 min read
What Is a Good ROAS for Facebook Ads? Break-Even and Benchmarks
What is a good ROAS for Facebook ads? Learn to calculate break-even ROAS from your margin, see sourced Meta benchmarks by industry…
13 Oct 2026Insights
Insights on growth, search and AI.
Practical guides on performance marketing, Shopify, websites, SEO, AEO and GEO from the Squarebase team.
SEO and AI Search · 8 min read
What Is llms.txt and Does Your Website Need One in 2026?
What is llms.txt? The proposed AI file explained: format, who supports it, whether Google uses it, and how to add one on…
13 Oct 2026
SEO and AI Search · 8 min read
How to Get Mentioned in ChatGPT Answers and Google AI Overviews
How to get mentioned in ChatGPT answers, Google AI Overviews and Perplexity: how each picks sources, practical steps, and how to track…
13 Oct 2026
SEO and AI Search · 7 min read
What Is GEO vs SEO? Generative Engine Optimisation Explained
What is GEO vs SEO? Learn how generative engine optimisation differs from SEO and AEO, what the 2023 GEO paper found, and…
13 Oct 2026
SEO and AI Search · 7 min read
How Long Does SEO Take to Work? Realistic Timelines for 2026
How long does SEO take to work? Realistic timelines by site age and competition, what Google says, a month-by-month table and signs…
13 Oct 2026
Shopify and Websites · 6 min read
Shopify Store Cost in India 2026: Plans, Fees and Setup
Shopify store cost in India in 2026: plan prices in rupees, Razorpay and Shopify transaction fees, theme, app, domain, development and maintenance…
10 Oct 2026SEO and AI Search · 7 min read
Google Business Profile Optimisation Checklist for India 2026
Google Business Profile optimisation checklist for Indian local businesses in 2026: verification, categories, photos, posts, reviews and suspension risks.
10 Oct 2026SEO and AI Search · 8 min read
Schema Markup for AI Search: Which Types Matter in 2026
Which structured data types still matter for Google and AI search in 2026, what changed with FAQ rich results, and a JSON-LD…
1 Oct 2026Shopify and Websites · 8 min read
Shopify Speed and Core Web Vitals Checklist for 2026
A practical 2026 checklist to speed up your Shopify store, with the current LCP, INP and CLS thresholds, where to find your…
1 Oct 2026Shopify and Websites · 8 min read
Shopify vs WooCommerce in 2026: Which Is Better for D2C?
A practical 2026 comparison of Shopify and WooCommerce for D2C brands, covering real costs, speed, apps, SEO and scalability, with current Shopify…
1 Oct 2026Ready to grow? Let us audit your brand for free.
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