15 Best Content Creation Tools To Boost Your Social Media Marketing

In less than a decade, social media has evolved into an indispensable part of our daily lives. Great social media does not happen by accident. It’s more than just a few mentions and a pinch of evergreen content. In this blog, I have compiled a list of the 15 Best Content Creation Tools to boost your Social Media Marketing. 

Regrettably, there is no magic social media recipe. Great social media marketing is like any other marketing strategy: it must be carefully crafted, measured, managed, and built on a solid and clear strategy. To deliver on your strategic vision, you must stay current on the latest trends, practices, and tools.

Social media schedulers make it easier for us mortals to stay active and engaged on social media, lightening our load and paving the way for greater impact.

Is Social Media Marketing That Important?

For a long time, it has been one of the most cost-effective online marketing strategies. Without having to pay for it, social media allows you to increase your visibility and brand awareness.

After all, social media has evolved into much more than a network for connecting friends and family or a platform for online socializing. It’s a priceless tool for connecting with your target audience, sharing content, and improving your customers’ experiences with your brand.

Among the numerous advantages that social media can provide for your business are the following:

• It facilitates the promotion of your content.
• It’s a vast collection of potential content ideas.
• It provides insight into your target audience and personas.
• It improves your SEO.

Let’s move on to the 15 Best Content Creation Tools to Boost your Social Media Marketing:

1. SEMrush

SEMrush is a powerful research tool that can help you plan out your content. While it is well-known as an SEO tool, it can also be used by ordinary people like you and me. You don’t have to be an SEO expert to appreciate this tool. It is not difficult to use, contrary to popular belief. Using this tool, it is very simple to search for top keywords.

You simply need to enter a keyword or, in some cases, keywords to see how they rank online. Knowing which keywords are ranking can assist you in determining the type of topics to write about. SEMrush can even show you which keywords your competitors are using.

2. Answer The Public

Answer The Public, also known as ATP, is a reverse search engine. So it’s not like a traditional search engine that returns results based on the keywords you typed in. You’ll get questions about your query from ATP.

As a result, you can get a good idea of what your target audience is thinking about because you can see what their most common questions about a particular topic are. ATP is a simple to use tool that you can try for free. Go to their website and enter a keyword into the search bar. Click on the yellow Search tab, then scroll down to see the questions arranged in a search cloud.

3. Ubersuggest

Another keyword research tool that you can use to plan your content is Ubersuggest. Ubersuggest, like SEMrush, suggests keywords based on search volume. Each keyword idea includes a Search Results box where you can see which websites use that specific keyword.

Ubersuggest also has a Content Ideas section. This is visible at the bottom of the page and shows websites that already have quality content based on the keywords you’re looking at. This allows you to either curate or creates content based on what’s already on the websites.

4. Canva

A list of social media tools would be incomplete without Canva. Canva, one of the most popular tools for creating social media graphics, allows users to quickly create high-quality images using layouts, templates, and design elements.

The free version of the tool is extremely comprehensive, but those looking for more can invest €11.99 per month (up to 5 people) or choose pro or enterprise pricing if it’s the best fit for the business. It is free for educational institutions and non-profit organizations.

5. BuzzSumo

BuzzSumo is a content creation and management tool that is accessible via the web. It can be used to locate popular content on social media platforms. Its powerful social search engine finds the most popular post for a specific topic, author, or domain, providing users with data-driven insights into the types of content that resonate with their target audience.

So, if you’re looking for a simple way to analyze trending content, BuzzSumo is the tool for you. It can also send you alerts based on keywords, brand names, URLs, author names, and domain names. BuzzSumo is also a great tool for identifying influencers, and if you want to learn more about your competitors, BuzzSumo will track and evaluate them for you.

6. Buffer

Buffer is a powerful tool for managing multiple social media accounts from a single location. It tracks your social media performance while also allowing you to plan and publish content. Buffer will also show you the most important comments to respond to, making it simple to engage with your customers.

Posts of any kind can be scheduled on any platform using Buffer. The best part is that you can use the follow-up feature to go back and see which posts were the most productive and why. It provides a free plan with only three channels.

7. Sniply

You can use Sniply to add your own message to another website. It is also compatible with Facebook, Hootsuite, Twitter, and Buffer. It also includes a Chrome extension. It’s also worth noting that Sniply snips URLs, making them shorter and more aesthetically pleasing. In that regard, it is similar to Bitly. Sniply’s best feature is that it adds your own CTA to other people’s landing pages.

As a result, your CTA appears as a button that directs the reader to your website. You will be able to generate free leads on social media as a result of this. You can create an unlimited number of CTAs with a free account. Nonetheless, in order to take advantage of all of its fantastic features, you must upgrade to a paid account.

8. MeetEdgar

MeetEdgar makes it simple to recycle your evergreen content. It can then assist you in posting it on your social media networks. You can use the same content with MeetEdgar to save some of your valuable time. All you have to do now is build your content library. Then you can use the scheduling tool to automatically post content.

MeetEdgar is more concerned with taking a social media library and scheduling it to add to your social media queue. That way, you won’t have to be concerned about what’s happening with your current content. MeetEdgar provides a 7-day free trial. Simultaneously, it provides two paid plans: one for individual use and one for small businesses and entrepreneurs.

9. Grammarly

Grammarly is a tool for checking spelling and grammar. It is compatible with Windows because it can be integrated with Word. It also includes a Chrome plugin. This means it can check your content whenever you are online. For example, it will check it whenever you post on Facebook or any other social media platform. If you’re writing an email, it will also check for errors.

Grammarly proofreads your writing by underlining words that may be misspelled or used incorrectly. Because the errors are highlighted in red, you won’t miss them. The best part about Grammarly is that it suggests words and phrases for you to use so you don’t have to think about how to correct your mistakes.

10. Copyscape

Copyscape is a plagiarism checker tool that you can use to ensure that your finished content is free of plagiarism. If you’ve been writing online for a gazillion years, you’ve almost certainly copied content from another website. Even if you don’t do it on purpose, it’s possible because you’re using the same old keywords that everyone else is.

So exercise extreme caution because the last thing you need is copied content. Copyscape can assist you in avoiding unintentional plagiarism. Simply paste your content into the software and select the Search tab. Copyscape will search the entire internet for copied content in a matter of seconds.

11. Hashtagify.me

Hashtagify.me is a free tool (with paid add-on features) for searching for hashtags. After you’ve found a hashtag, you can see how popular it is and how it’s used. The tool is simple to use: type a hashtag you’re interested in into the search box, and then search for its performance and related hashtags on Twitter and Instagram.

You’ll also see the top influencers for that hashtag, as well as recent tweets with that hashtag and demographic information. Paid users can receive alerts on specific hashtags, track influencers and usage patterns, and much more.

12. PowToon

On social media networks, video is the most popular medium. The issue is that many businesses rely on costly outside agencies to create these videos. The finished product may appear overly contrived, miss the mark on the message, and significantly deplete the budget.

You don’t have to be a video master to create engaging videos, especially for presentations, thanks to tools like PowToon. The platform allows you to select from a variety of templates and customize them to fit your needs. Simply plug in your content and share it across your social media networks.

13. OptinMonster

OptinMonster is a powerful lead generation tool that allows you to engage visitors at the optimal time. It includes a drag-and-drop template for creating visually stunning lightboxes, popups, and landing pages for lead capture. OptinMonster’s incredible set of tools can help you with everything from growing your mailing list to recovering abandoned carts.

Are you ready to hear something amazing? OptinMonster can now be integrated into your social media marketing strategy. To connect to ManyChat, simply use the new ChatBot element. After that, you’re ready to share your top-performing optins via Facebook Messenger.

14. Socialbakers

Socialbakers is a set of tools for making decisions based on data from your followers. You can compare your performance to that of your competitors and then use the results to improve your content.

This information is useful when it comes to monetizing your campaigns. It can be used to help you budget more effectively while also increasing customer acquisition, retention, and growth.

15. ZeroFOX

ZeroFOX is a security tool that integrates with all major social media platforms, as well as Slack, Google Play, and the Apple App Store. It detects and protects brands from hackers attempting to take control of social media accounts.

But that isn’t all. In addition, the platform works to safeguard its clients’ social media reputations. They accomplish this by removing offensive and purposefully disruptive content, removing impersonation profiles, and protecting followers from scammers. Consider ZeroFOX to be a massive public relations tool with security features.

Bottom Line

When you use social media marketing tools, you can make your social media marketing extremely simple. They can assist you in scheduling posts, searching for brand mentions, and providing access to detailed analytics. While these tools are worthwhile to consider, you will need to learn how to use them. 

So, here are the 15 Best Content Creation tools to boost your Social Media Marketing. Hope this blog was helpful to you. We, at SquareBase, can help you to grow your business and touch the heights. We love to help businesses. Contact Us and let’s take your business to a whole other level together!

Also Checkout: Why Repurposing Your Content is a Smart Strategy and How to Start